Fitness Business Freedom
Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.
Fitness Business Freedom
Digital Ads Decoded: Strategies for Success to Grow Your Gym
Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand. They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads, how to know if they're working well, and how to write and design them to grab people’s attention. In this interview, you’ll get clear, easy-to-use tips and advice to improve your digital advertising and attract more customers.
Episode Highlights:
5:44 - The go-to digital platforms for online lead generation
7:33 - How to know where to start when you’re ready for digital marketing
8:44 - When you should start with ads on Facebook vs Google
11:04 - Why your business goals matter to your lead generation strategy
13:30 - A good digital marketing company is similar to a good car mechanic
14:22 - What’s working right now in digital marketing for fitness businesses
15:47 - How to use AI to amplify your content creation
16:58 - How to best connect with and relate to your audience on social media
19:47 - What you need to make sure you have BEFORE you start running ads
24:59 - The first thing you should ask your lead to do
27:44 - The Metrics that matter: Cost per Lead and Relevancy
32:26 - The single biggest reason paid ads fail
You can learn more about 97 Display here.
If you are ready to scale your business, Fitness Revolution is ready to help. To see if we’re the right fit for you, take one of these next steps...
📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us.
📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Justin Hanover:
Justin Hanover is our leader in business development. Bringing his entrepreneurial background to FR. After building his own successful fitness business he is passionate about seeing others win. His skill set ranges from sales strategies to deploying sound marketing systems.
Want to connect directly with Justin Hanover? Check out is social pages:
Instagram
Fitness Business Freedom is produced by Justin Hanover, Kelly Berry, American entrepreneur Nick Berry, and FCG.
