By reframing networking as an opportunity for meaningful connections rather than a series of transactional exchanges, you can unlock a world of possibilities for your fitness business growth. In this podcast episode, we talk to Pamela MacElree, the owner of Urban Athlete and an FR Success Coach about networking as a marketing strategy — but not in the way you might expect.
Episode Highlights:
4:53 - Pamela goes back in time 10 years to talk about how she used to approach networking
6:02 - Pamela describes what inspired the shift in her approach to networking
6:58 - This is Pamela's new networking strategy
8:00 - Networking as an extension of your branding
9:40 - Using the question "How Can I" to find a way to network even when you're busy
13:40 - How Pamela, an introvert, motivates herself to have conversations and develop relationships with strangers
17:44 - Positive outcomes for the business when networking is a part of the strategy
20:55 - Using social media to network and build awareness in the community
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
You can use this Audience Attraction Audit from SEOContentSurge to get a quick outside perspective on what audience(s) your website messaging is speaking to.
If you are ready to scale your business, we’re ready to help. To see if we’re the right fit for you, take one of these next steps...
📅 Let’s talk! Schedule a call with one of our Success Coaches so we can show you what's different about working with us. ➡️ https://frnation.lpages.co/website-strategy-session/
📈 Want to learn more about where you are in your business owner's journey? Check out our Fitness Business GrowthCatalyst 2.0. ➡️ https://frnation.com/blog/leveraging-customized-growth-insights-with-growthcatalyst-two-point-o/
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Kelly Berry:
Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.
Connect with Kelly through social media or her official website to learn more.
She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.