In this episode, Kelly talks to Joel Zayas and Derek Saffold, the founders and minds behind R3VIVE Fitness in Boston. This conversation dives into the innovative strategies they've implemented to grow their fitness business and get their clients better results.
Joel and Derek combine their unique perspectives and experiences (they are a combo of a break dancer and combat marine!) to create a dynamic and effective introduction to their gym.
This conversation focuses on their "Foundations" program, a tailor-made solution designed to cater to the unique needs of their clients. This program not only enhances client satisfaction but also boosts business performance and coach earning potential.
Episode Highlights:
Customizable Client Levels: Foundations program categorizes clients into three levels based on their experience and needs, ensuring a personalized approach to fitness and training.
Focused on Client Results: The program emphasizes accountability and value addition to ensure clients achieve their fitness goals effectively.
Check-in System: Clients receive regular check-ins to monitor progress, address challenges, and offer personalized guidance, with frequency varying based on their assigned level.
Monetization and Business Growth: This structured approach has led to increased per-member revenue and retention, enhancing the gym's overall business health.
Coach Engagement and Compensation: Coaches are incentivized to conduct check-in sessions, ensuring consistent and quality engagement with clients.
Flexibility in Scaling Training: The program allows for adjustments in training intensity and focus, based on client progress and movement assessments.
Continuous Improvement and Iteration: The founders are committed to refining and enhancing the program based on ongoing experience and client feedback.
As gym owners, you'll discover valuable insights into client engagement, program structuring, and the art of balancing personal training with group dynamics. Watch to uncover the secrets behind R3VIVE Fitness's success and learn how you can apply these strategies to elevate your fitness business.
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Kelly Berry:
Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.
Connect with Kelly through social media or her official website to learn more.
She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.