Kelly talks with Phil Howard and Zach Adams from 97 Display to help make the confusing world of online advertising easier to understand. They discuss why digital advertising is the furthest thing from a cookie-cutter approach and how creating a unique strategy that is suited for the business leads to success. They talk about how to choose the best placement for ads, how to know if they're working well, and how to write and design them to grab people’s attention. In this interview, you’ll get clear, easy-to-use tips and advice to improve your digital advertising and attract more customers.
Episode Highlights:
5:44 - The go-to digital platforms for online lead generation
7:33 - How to know where to start when you’re ready for digital marketing
8:44 - When you should start with ads on Facebook vs Google
11:04 - Why your business goals matter to your lead generation strategy
13:30 - A good digital marketing company is similar to a good car mechanic
14:22 - What’s working right now in digital marketing for fitness businesses
15:47 - How to use AI to amplify your content creation
16:58 - How to best connect with and relate to your audience on social media
19:47 - What you need to make sure you have BEFORE you start running ads
24:59 - The first thing you should ask your lead to do
27:44 - The Metrics that matter: Cost per Lead and Relevancy
32:26 - The single biggest reason paid ads fail
You can learn more about 97 Display here.
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About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle their biggest, most pressing challenges. For more information, visit https://frnation.com/
About Kelly Berry:
Kelly Berry is a visionary leader with over two decades of business and entrepreneurial expertise. As the VP of Operations at Fitness Revolution, she leverages her extensive experience to empower teams, streamline operations, and cultivate a culture of accountability.
Connect with Kelly through social media or her official website to learn more.
She and Nick Berry, CEO & Founder, lead Fitness Revolution. Find out more on Nick's official site.